Rob Thurner, Mobile Consultant, Author and Trainer Launches E-book

Rob Thurner’s book – Mobile : futureproof your business today – is available now for download from Amazon.

The book is packed with practical tips, up-to-date case studies and tangible results to help implement mobile marketing successfully. It has been written with two audiences in mind: business managers and the wider marketing staff.

First, the book can help business managers who want to know how to harness the disruptive and transforming potential of mobile. He tackles the need to create your mobile vision and ensure buy-in from stakeholders whose support is vital to ensure you meet your business objectives and KPIs.

Second, his book can aid marketers on the front line and back office whose understanding and support is critical for delivering the mobile vision. This can include those working in sales and marketing, media and promotions, payments and commerce, data and insights, technical and legal. He says that being the go-to mobile person is a smart way to advance your career.

He will be updating this guide so welcomes any feedback you have. Download it from Amazon here.