Rock The Vote, which aims to engage and build the political power of young people in the US, has teamed up with AT&T and FunMobility to launch downloadable mobile content to help encourage young people to leverage their voting power in the political process. Rock The Votes mobile campaign, in partnership with AT&T, brings together popular music, artists and mobile technologies to engage todays youth with the political process.
FunMobility has created a catalogue of made-for-mobile downloadable wallpaper, branded with the Rock The Vote logo, for mobile users to demonstrate their support in the upcoming election.
Exclusive Rock The Vote mobile election campaign content can be downloaded from the FunMobilitys FunScreenz application, on AT&T phones within AT&T MEdia Mall or online here. New creative content will be added to the storefront up until the election on 4 November.
We know mobile content, whether its wallpaper from a historical Rock The Vote campaign or a ringtone from a supporting artist, encourages todays youth to engage in the political process and show their support for the upcoming election, says Todd Slagle, Director of Promotions for FunMobility. Mobile content becomes a way of expressing yourself wherever you go..
FunMobility is donating 50 % of net revenue from the campaign to support Rock The Vote.   
FunMobilitys direct-to-consumer website, FunMo.com, will power the Rock The Vote mobile storefront.  FunMo.com enables users to create graphics and animations to personalize their phones, connect with others within the mobile community, share mobile photos, and browse thousands of original wallpapers and ringtones.