Performance marketing agency R.O.EYE is expanding its affiliate management, consultancy and mobile services across Europe, with the opening of offices in London and Berlin.
The Manchester-based agency is retained by a mix of leading brands, including eBay, Google, Virgin Holidays and Autotrader, to manage their UK affiliate campaigns, and advise on optimising their cross-channel performance activity.
As part of the opening of the London office, the agency has acquired affiliate consultancy Hatmatic from founder Matt Brown. Hatmatic, which has been providing affiliate services since 2005 for clients including Vodafone, Comet, Red Letter Days and Hotels4U.com, works with an established network of some of the UK’s leading affiliate networks and affiliate partners. Brown, who will be joining R.O.EYE as commercial director, will head up the new London office, and lead its mobile services. 
R.O.EYE’s Berlin office opening has been timed to capitalise on the channel’s busy seasonal activity. It will service local clients, and work in tandem with R.O.EYE’s UK teams to deliver fully integrated cross-border campaigns.
