ROK Buys Player One

ROK Entertainment Group has bought mobile gaming company Player One for an undisclosed sum.

Player One, established in 1999, has carved out a valuable niche in the mobile gaming market through the creation and exploitation of its IP, and in early 2006, the company launched Player One Sports, with the aim of bringing the best sport action and entertainment to mobile phones.

Player Ones reputation has been built on securing the rights to high profile, internationally recognised sports personalities and brands, such as Freddie Flintoffs Powerplay Cricket, Ronnie OSullivans Snooker, Jensen Buttons Grand Prix Racing,Frankie Dettoris Horse Racing, and Ernie Elss Golf, amongst others, and delivering them as mobile games. Within the last 12 months, the company has launched over 20 mobile games.

“Mobile gaming is proving to be evermore popular worldwide, so we are delighted to add Player One to our portfolio of revenue-generating mobile products, and we look forward very much to the successful deployment of their existing library of world-class mobile games as well as developing new games, going forward,£ says ROK CEO, Jonathan Kendrick.

In addition to its mobile games, Player One Sports has enhanced its content offering through the development and distribution of sports-branded wallpapers, ringtones, video clips and uniquely, the live streaming of key sports events.

Player Ones games are compatible with most mobile Operating Systems, including the iPhone. Freddie Flintoffs Powerplay Cricket will launch on Nintendo DS later this year and a range of Sony PSP mini games will be available in early 2010.