ROK Claims 2.5G Streaming First

Aisn70rokROK Entertainment Group, the UK-based mobile TV specialist, has revealed that it has successfully completed the worlds first music concert to be streamed live over mass-market 2.5G via GPRS to mobile phones.
The Be My Guest concert was staged on Saturday, 14 July, at the Bangkok Hall in Thailand and was streamed over a 4-hour period, live and exclusive, to mobile operator AISs ROK TV service.
In order to prevent any possible GPRS bandwidth capacity problems, AIS restricted the number of viewers able to access the stream at any one time to 4,000 people. Existing subscribers to ROK TV on AIS were asked to bid, via SMS, for an access code to watch the concert for free. AIS reports that a total of more than 15,000 people watched ROK TV on their mobiles on the day of the concert.
Interestingly, says ROK, the concert was staged during a torrential rainstorm, which disabled satellite TV for many people in Bangkok, yet the ROK TV stream over GPRS remained unaffected.
Live events have been streamed over 3G networks before but never over 2.5G via GPRS so we are delighted to have successfully set the tone, and the model, for this brand new mass-market mobile entertainment service, going forward says ROK Chairman Jonathan Kendrick. We shall be replicating and building upon this initial success with AIS with more of our partner mobile operators worldwide and were looking now for more key individual events to film and stream to mobile phones. After all, there are more screens on mobile phones worldwide than all the TV sets, all the computer screens and all the cinema screens combined, so we see streaming of live events to mobiles over existing 2.5G mobile networks as a major new media channel of the future.”
ROK TV on AIS was officially launched in May 2007 and currently has nearly 80,000 subscribers. ROK announced in May that it had agreed to be acquired by US publicly-listed company CyberFund in a Share Exchange Agreement, and is in the process of deploying its Mobile TV services to more than 30 operators globally.