ROK Entertainment Group and Basari, a Turkish IT and telecoms company, have revealed that the Geniem Midlogic On-Device Portal (ODP) content-delivery application is being installed on Samsung handsets in Turkey.
Beginning with the Samsung M150, the ODP is pre-loaded onto handsets, allowing users to reach Samsung Fun Clubs value-added services with one click. The ODP provides instant access to the latest local and international music videos, over-the-air. It also enables users to browse and buy mobile content embedded within the ODP without the need to access the network.
The Samsung Fun Club ODP has been developed by Geniem, ROK Entertainment Groups Finland-based mobile services development company and has been delivered to Samsung Mobile by Basari Icon and Basari Mobile, two companies under the Basari Holding structure.
ODPs are becoming a crucial tool for value added service providers and mobile marketing agencies alike and, with Geniems state-of-the-art technologies, Basari Ikon is able to offer leading edge solutions for our partners across Turkey and the Middle East, says Basari Ikon Managing Director, Evren Denizmen.
There are 55 million mobile customers in Turkey and Samsung Mobile has a 29% share of the handset market.