ROK Entertainment Group has announced the launch of its mass-market Mobile Email service, Push Inbox, in seven countries initially, with more to follow. Available now in the UK, the US, China, South Africa, India, Pakistan, and Australia, Push Inbox is compatible with all WAP-enabled handsets. Push InBox automatically notifies users by SMS Push Message when an email arrives, but can be switched off instantly when not required.
The solution enables users to manage their address book directly from their handset, and to read, write and reply to emails. Push InBox manages email attachments and users can add existing POP and IMAP accounts to their service and seamlessly pick up and reply to third party email. Theres also a White List facility to enable users to receive emails only from pre-approved email addresses.
Mobile email is already a huge and competitive business aimed at mainly at the corporate market said ROK Group CEO, Laurence Alexander. Thats why weve developed Push Inbox for anyone with a WAP-enabled handset and mobile data in their tariff.”
Alexander adds that ROK aims to make the service free of charge through advertising support in the future. 
Push Inbox works on any WAP-enabled mobile handset with a data service included. It can be trialled for free in the seven countries in which it is available. To sign up for the free trial, click here.