ROK Entertainment Group, the mobile technology, applications and services company, has announces the launch of a subsidiary office in India. Tasked with marketing ROKs suite of mobile applications to Indias leading mobile operators, ROK Entertainment India, located in New Delhi, is lead by seasoned marketer Jasjit Puri ([email protected]).
I am delighted to be equipped with ROKs portfolio of revenue-generating mobile products at this exciting time in the development of the mobile industry in India says  Puri. ROK is at the cutting-edge in mobile entertainment and services innovation.
ROK, best known for its award-winning mass-market Mobile TV service which streams live TV to mobile handsets over existing 2.5G and 3G mobile networks and wi-fi, has created more than 20 mobile applications and will soon launch ROK TV, ROK Comics, Mobile Video Messaging and mobile email in India, with several major network operators.
The mobile industry continues to grow rapidly in India, with the Cellular Operators Association of India (COAI) reporting the addition of more than 9 million new GSM subscribers in February alone to take the total to 277 million, nationwide.
Bharti Airtel cemented its position as the country's biggest operator by adding 2.7 million new users last month, with an overall customer base of 91 million customers and a market share of 32.8%, followed by Vodafone Essar's 66 million subscribers. Bharat Sanchar Nigam Ltd (BSNL) remains in third place with 44 million subscribers. Idea Cellular has a customer base of 41 million while other players such as Aircel, Reliance Telecom, Mahanagar Telephone Nigam Ltd (MTNL) and BPL account for 13% of the market between.
Crucially, Indias mobile operators are highly dynamic in their adoption and marketing of new mobile services, while mobile customers tend to be hungry for content, says ROK Chairman and CEO, Jonathan Kendrick. And with Jasjit leading the deployment of our services, all of which are designed to raise ARPU while preventing churn, we are hugely excited for ROKs continued growth across the sub-continent.