Comcel, the largest mobile operator in Colombia, and ROK Entertainment Group, the mobile technology, applications and services company, have announced the launch of Ideas Web TV, a streamed, on-demand mobile TV subscription service.
Powered by ROK’s award-winning ROK TV video-streaming technology, Ideas Web TV will offer an initial package of mobile TV channels that includes Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic. Comcel will offers the service for a monthly fee of $15,000 COP (approximately $8.25/£5.30).
The deployment of Ideas Web TV in Colombia follows the successful launch of ROK-powered Ideas TV with Comcel’s parent group America Movil and its operator Telcel, in Mexico in September 2008. 
“We are delighted to be working with Comcel in Colombia, as this represents another major milestone in our global roll-out of our revenue-generating mobile entertainment services,” says ROK chairman and CEO, Jonathan Kendrick.
