Vodacom, South Africas leading mobile network with more than 24 million customers, has announced the launch of MobileTVPlaya, its live and on-demand multi-channel mobile TV service, streamed over 2.5G GPRS mobile phones.
MobileTVPlaya is the first mass-market 2.5G mobile TV service to launch in Africa, and is powered by UK-based ROK Entertainment Group technologies. The service offers Vodacom customers a choice of 10 channels to receive on their 2.5G cellphone from a content portfolio of 22 channels, including national and international live news, sports updates, music videos, cartoons and comedies, at a monthly cost of SAR29 (3).
MobileTVPlaya is an African first,” says Vodacom South Africa Executive Director Romeo Kumalo. Were confident of significant uptake amongst our customers who want access to live and on-demand information and entertainment content on their cellphones at any time, any place.”
ROK TV CEO Laurence Alexander adds:
Were delighted to be working with Vodacom in the deployment of streamed mobile TV across South Africa, and we will be looking into adding increased functionality and interaction to the service, and even more relevant content in future, once we have a clear idea of the genres of channels that prove most popular.”