ROK Entertainment Group, the UK-based mobile applications development company, has reached an agreement with Pakistan mobile operator, Warid Telecom, to provide streamed Mobile TV over Warids existing 2.5G network. Warid Telecom, which is part-owned by Singtel, aims to launch the multi-channel TV offering as a subscription-based service in a matter of weeks
Commenting on the announcement, ROK CEO Laurence Alexander says:
Warid are a highly innovative and fast-growing mobile operator who quickly realised the massive potential of Mobile TV streaming live and on-demand channels over its existing network across Pakistan. We are confident of significant up-take of the service when we launch in a matter of weeks.”
ROK is in the midst of a global deployment of its streamed Mobile TV service to more than 30 mobile operators worldwide. In May this year, ROK announced that it had agreed to be acquired by US publcly-listed company CyberFund in a Share Exchange Agreement.
As part of its global deployment, ROK already powers Mobile TV services for clients including Avea in Turkey, AIS in Thailand, Telenor in Pakistan and Vodacom in South Africa. It also offers ite direct to subscribers in conjunction with Nokia E-series devices across Europe.
ROK and Warid will announce the channel line-up and the subscription cost for the new Mobile TV service in October. 
