ROK Entertainment Group, the mobile entertainment group, and Telcel, the Mexican mobile operator, have announced the launch of Ideas TV, a streamed, live and on-demand Mobile TV subscription service in Mexico.
Powered by ROK technologies, Ideas TV will offer 10 channels, including three live, and seven pre-recorded looped channels, and will be available to Telcels 3G customers. The service will be available to pre- and post-paid customers on several price plans, including daily tariffs and monthly subscriptions. The channel line-up includes MTV, Nickelodeon, TV Azteca, History Channel, and the Discovery Channel.
Working with Telcel to prepare Ideas TV for launch has been a great experience, says ROK Group CEO, Laurence Alexander. This deployment of Mobile TV is a major milestone in our global roll-out of our revenue-generating mobile entertainment services.