RolandDG pushes TrueVIS range with connected TV campaign

Digital printing firm, Roland DG, has launched a connected TV advertising campaign across major European markets. The ad’s key message – whatever print solution you require, ‘Give It To Roland’ – communicates the brand’s ability to always deliver, through innovation and versatility, no matter the size of the challenge.

The ad is live across connected TV services in the UK, France, Spain, Italy, and Germany. The new tagline will also debut across European markets in supporting social ads and across wider marketing touchpoints, including at events and trade shows. The campaign is also live across Roland DG’s social channels.

The ad spotlights the comanys new TrueVIS range, which is aimed at sign, graphics and personalisation professionals who want to create colours that immediately turns heads, and can be used for a wide range of applications from signage and banners to vehicle graphics, stickers and labels. The range is currently available across EMEA, and has seen strong sales since its launch earlier this year.

Roland DG worked with B2B creative agency Fight or Flight and production partners Studio Yes to deliver the campaign, which launches with a 30 second film directed by Patrick Kikkingbeck.

“Roland DG is a challenger brand at heart, and that challenger spirit means we innovate and push the boundaries in everything we do, including our marketing,” said Roland DG EMEA Marketing Director, Stephen Davis. “This new ad creative brings the personality of our brand to life, and plays with humour and the Roland brand name to drive awareness and recall. Getting brand exposure outside of our core markets is essential to fuel growth, and with this ad we’re taking a bold new approach to reach new audiences.”