Watch-maker Rotary Watches has launched an iPhone app that incorporates an interactive watch design facility alongside a powerboat racing game (it says here).
Available to download free of charge (for a limited introductory period) from the official Apple App Store, the app has been released to celebrate the company’s 115 years as a watch manufacturer. The App home screen features a menu selector to choose ‘Build your own watch’ workshop or the Powerboat Racing challenge. 
Rotary Watches is the only Swiss watch manufacturer still run by a direct descendant of the founding family. The company’s products are available in over 45 countries worldwide, and in recent years, it has successfully launched a number of sub-brands, including the Rotary Aquaspeed collection of performance sports models.
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