Rough Guides Launches World Lens App

Rough Guides has launched its Rough Guides World Lens app for the iPad, iPhone and iPod touch. The free travel app, created in partnership with BoomTish, showcases the best of Rough Guides’ picture library. It includes 200 images that users can browse through in slideshow mode, share with friends and family via email, Twitter or Facebook, tag as favourites, download as wallpaper, or geo-locate on a world map. Evocative captions and short essays by Rough Guide writers accompany each image, and the gallery is updated regularly.

“We’re really excited to be releasing the first Rough Guides app,” says Rough Guides digital publisher, Peter Buckley. “We know that travellers love inspirational images, and there’s something about viewing them on iPad, iPhone and iPod touch that really make them come to life. Our new app will pull you straight off your sofa and into the destination.”