Roulette Cricket is rolling out its self-titled, free mobile cricket gaming app to Android customers, via the Vodafone store, writes Martin Conway.

Originally launched for iPhone and web users in April this year, to coincide with the ICC Twenty20 World Cup, the Roulette Cricket app enables players to predict where the next boundary will be scored on a ‘play for fun’ basis (although friends with the app are obviously free to place bets amongst themselves), and provides full, ball-by-ball coverage of live matches, whether watched in the stadium or on TV.

Users can also access the Roulette Cricket website to pick up match updates and blog opinion and commentary. The company expects the popularity of the app to peak in the coming months, as England begins its defence of the Ashes in Australia.

Roulette Cricket scooped a runner’s-up prize of €50,000 in the pan-European Vodafone Mobile Clicks competition for innovation in September this year, and the game was also awarded the accolade of Most Innovative App 2010 by Mobile App World. Vodafone Group’s head of developer marketing, Hemant Madan, comments: “The Mobile Clicks competition already has a creditable history of fostering talent in the mobile ecosystem and we’ve been delighted to work with Roulette Cricket since the summer, to get this very engaging app out to our customer base.”