Mobile marketing firm Roundpoint has developed a mobile microsite for the Digital Marketing Conference being staged by The Chartered Institute of Marketing (CIM) on 14 July in Cambridge.

The annual event helps marketers make sense of the world of digital marketing and takes place at the Imperial War Museum at Duxford. The conference provides information, discussion and examples of best practice in areas such as email, mobile, social media, SEO and affiliate schemes.

The mobile site at m.marketingconference.co.uk contains the conference programme, speaker biographies, venue details and booking information. QR codes on promotional flyers take users direct to the mobile site.

“With mobile internet access now starting to overtake PC internet access, it was important for us to provide a mobile-optimised version of our website,” says CIM’s Cambridgeshire Branch chairman, Terry Nicklin. “Mobile is now a very important element of digital marketing. Roundpoint created the site quickly and gave us useful advice about how to make it easily available.”

CIM recently launched a Diploma in Mobile Marketing.