The East of England Investor Development (EEID) has chosen web and mobile integration firm Roundpoint to develop a mobile-optimised microsite. The site, which can be viewed at http://eeid.mobi lists the services EEID provides, together with articles and case studies. 

EEID is a government organisation tasked with helping businesses flourish in the East of England. A key part of its service is providing information, and the new microsite now makes this information easily accessible on mobile phones. EEID is also using Roundpoint’s mobile internet and text survey platform, Engage, to enable visitors to give feedback about the microsite.

“I am delighted with the mobile optimised microsite Roundpoint has developed for us, it makes information about EEID easily accessible and readable to those on the move,” says EEID PR and marketing account manager, Karyn Barnes. “We are now able to provide a greater level of convenience to our clients, and the microsite gives our organisation a professional look and feel on mobile.”