Roush CleanTech Brings its iPad App to the Show Floor

Fuel system manufacturer Roush CleanTech has launched Savings Calculator, an iPad app for use by its sales staff.

As well as displaying product details, the b2b app – developed by Fluxco Interactive – can demonstrate the cost and emissions savings of converting to a propane autogas fuel system, and share these results via email.

“This iPad app was tailored to the exact needs of our sales team, and the impact has been immediate,” said Brian Carney, Director of Marketing for ROUSH CleanTech. “Having a customisable cost/benefit analysis tool on the trade show floor has impressed our potential customers and gets us from brand awareness to purchase consideration much more quickly than ever before.”

Rouse is able to alter the values used by the calculator through a remote web interface, to ensure they remain up-to-date. According to Fluxco, it opted for a native app over a web app due to the use case – its designed to be used on trade show floors, where internet access can be spotty at best.