Mobile messaging firm RoutoMessaging says it has seen a double-digit percentage increase in the number of organisations with large customer and prospect databases using its global text and multimedia broadcasting services. The company says the growth has been fuelled by businesses striving to cut the cost of communications with customers, staff and stakeholders. It also enables them to have more immediate and personalised relations with all their publics.
RoutoMessaging says the greatest increase has come from the financial services sector, with more banks across Europe now using its text broadcasting services to advise customers that monthly statements are on-line
It has also seen more professional bodies and trade associations in the last year adopting its services to remind members that subscriptions are due, or tell them about new services. Football clubs are also using text and multimedia messaging to generate new streams of revenues, encouraging fans around the world to sign up for team alerts and to take advantage of new merchandising deals.
The company has also seen several media companies adopting its multimedia broadcasting services to send content-rich videos and trailers direct to the mobiles of consumers all over the world.