Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain.

The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as lockers, postboxes, and Collect+ stores, while showcasing how these services fit seamlessly into the busy lives of parent creators and small business owners.

The campaign is designed to encourage the use of Royal Mail’s convenient parcel solutions, particularly for e-commerce businesses with high return rates.

Influencers will highlight the accessibility and convenience of these services, positioning Royal Mail as an innovative and trusted choice for parcels.

The first phase of the ‘Send It Your Way’ activation focuses on TikTok, engaging marketplace creators, small businesses, and parent-run businesses. Insights from this phase will guide future campaigns and deepen Royal Mail’s understanding of its target audience.

Rachel Levy, Director of Marketing and Digital at Royal Mail says: “SocialChain really stood out to us due to their proven expertise in delivering strategic and impactful, social-first behaviour change campaigns. Their innovative approach, deep understanding of our audience, and ability to seamlessly integrate influencer activity made them the ideal partner for this project. We’re excited to continue our partnership and refresh our social channels to really showcase the full range of Royal Mail’s services in a way that truly resonates with our customers.”

Jacinta Faul, CEO at SocialChain adds: “This is a great partnership for us, Royal Mail is transforming and delivering influencer-led campaigns that drive meaningful business impact is a core strength for SocialChain. By leveraging trusted content creators who resonate with Royal Mail’s target audience, we create authentic and engaging content that highlights the convenience and innovation of Royal Mail’s new services.”