Rubicon Project and AdMore Launch Programmatic TV Partnership
- Monday, January 25th, 2016
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Rubicon Project and AdMore, on of Americas largest independently owned automated TV ad platforms, have announced a new strategic alliance which will see Rubicon Project using its automation technology to power AdMores Guaranteed Orders platform, bringing programmatic advertising to over 1,700 national and local television affiliates in the US.
The alliance will combine Rubicon Projects platform with AdMores ability to access more than 100m homes, enabling advertisers to buy targeted linear TV audiences in an automated guaranteed environment, enabling a far more efficient and effective convergence of automated digital and traditional advertising.
The combination of these two operations will reduce inefficiencies while also enabling Rubicon Project to more effectively manage cross-channel and omni-channel campaigns, uniting TV advertising with digital and mobile-first operations.
The announcement follows Rubicon Projects recent efforts to automate the entire digital advertising ecosystem and follows similar strategic relationships it has begun with out-of-home providers such as Adspace Networks, Captivate and Bitposter.
“Our partnership with AdMore helps to solve the media fragmentation challenge for advertisers looking to reach local and national audiences across linear television,” said Jay Sears, senior vice president of marketplace development at Rubicon Project. “As more and more marketers seek cross-device and second screen engagement with consumer, the opportunity to now target, negotiate and buy audiences across every format – out-of-home, desktop, mobile and linear TV – within our industry leading Orders platform is a true game changer for the industry.”