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S4M Acquires Mobile First DSP Platform Netadge

Tim Maytom

Mobile ad tech company S4M (Success for Mobile) has acquired Netadge, a mobile first demand side platform (DSP), to strengthen its ‘offerings in the programmatic industry’ and grow its research and development team to over 50 engineers. The terms of the deal were undisclosed.

Netadge, founded in France in 2003, achieved more than $4m (£3.2m) in revenues in 2016 and serves ‘over 50 media agencies and trading desks’. The acquisition means S4M now projects revenues of $35m for 2017, and brings it closer to its staffing target for the year.

Christophe Collet, S4M CEO, said: “S4M is enlarging its technology stack to rival the biggest players today while accomplishing our vision to deliver a transparent, competitive, and certified technology, where advertisers have full ownership of their campaign data.

“Hiring the best talent in the industry is key to S4M’s success and we are thrilled to welcome 14 senior ad tech experts into our product and engineering efforts, growing beyond a 50-person R&D team.”