MASTERCLASSING

S4M launches ad format that uses proximity-based push notifications

Tyrone Stewart

S4M Pass-to-StoreMobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting.

The Pass-to-Store format, compatible with both Android and iOS, sees shoppers download a card with a promotion or invitation offered by an advertiser. This is then saved directly into their mobile phone wallet. Once a card is saved, the ad can trigger a location-based notification to remind consumers of their available offer as they enter a specific area. Alternatively, advertisers also have the ability to use push notifications based on a specific data and time. In particular, the format is aimed at offering event tickets, promotions, discounts, or simple sales reminders.

“We are very excited by the release of the new Pass-to-Store format,” said Christophe Collet, CEO & founder of S4M. “It is the perfect technology to bridge online advertising at scale with what consumers are expecting in real-time, at a very local and targeted level. Brands can stay tap of mind with their consumers by being able to focus their efforts where their retail stores and locations actually are.”