Kenyan operator Safaricom is deploying Nokia Siemens Networks’ (NSN) Subscriber Data Management (SDM) platform to pull together subscriber data that currently resides on multiple databases. The platform will enable Safaricom to gain better insight into the needs and likes of its customers and offer targeted services. The deployment is part of Safaricom’s transition to an all-IP network.

“We want customers that stay with us because we offer the specific services they love,” says Safaricom CTO, John Barorot. “Nokia Siemens Networks’ subscriber data management platform helps us understand the needs and demands of our subscribers. This enables us to provide more customized and secure services and that makes for happier customers.”

NSN will supply its subscriber data management solution, including the One-NDS real-time subscriber data repository, to consolidate subscriber data from multiple applications. The company says the consolidation is far more efficient than managing multiple databases for different applications, including Home Location Register (HLR), Home Subscriber Server (HSS) and converged Data Authentication, and provides a converged platform that makes it easier to create and deliver new services.

NSN will also enhance Safaricom’s network management system to enable better monitoring and optimization of its network. It will also provide integration and consulting services to ensure a smooth implementation.