Saffron Handed PlayNow Clips Task

Sony Ericsson has chosen Saffron Digital to provide the technology behind its new venture, PlayNow Clips.
PlayNow Clips is a short-form mobile video service, which brings together videos for music, film and TV into a single mobile site, which users can access easily from their Sony Ericsson W995 mobile phone. Content is coordinated from sister companies Sony Pictures and Sony Music to include premium made-for-mobile minisodes and content, as well as film previews, new releases, music videos and TV clips.
Saffron Digital is responsible for creating the site, video encoding and delivery, as well as the management of back office procedures. Saffrons proprietary download platform provides optimised video to ensure a fast, high-quality service on the handset.
Saffron Digitals advanced technology is ideally suited for processing a wide variety of multimedia assets as the site demands,
Saffron Digital delivers mobile services to consumers on behalf of a wide range of clients, including 20th Century Fox, Disney, IPC Media, Motorola, O2, Orange, The Sun and Vodafone.