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Sagem Orga Puts Celltick on Smaller SIMs

David Murphy

Smart card company Sagem Orga has launched a native client for Celltick's LiveScreen Media application. Developed in cooperation with Cellticks in-house team, the new client allows Sagem Orga to provide the LiveScreen Media client on low-cost SIM cards to both pre- and post-paid mobile users.
LiveScreen Media enables content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into what Celltick calls a network of interactive billboards.
The SIM cards are available to customers in India, South America, China, Eastern Europe and South Africa, in 32k and 16k versions. These SIM cards will allow operators to promote both their own services and brand products in a cost-effective and targeted way, the company says.
The Sagem Orga client is based on the latest version of the LiveScreen Media application, the carousel client. The carousel client constantly presents content messages to the users idle screen in a carousel form. When there is an incoming call or the user wants to use the phone, the client is automatically halted and the handset reverts to standard operation.
The carousel client allows users to browse from a selection of approximately 10 content messages at all times. It also offers advanced segmentation and a better click-through rate than the previous version.
The native client has enabled us to lower SIM card production costs by installing the latest LiveScreen Media application on a wider range of SIM cards, says Sagem Orga CTO, Didier Srodon. The smaller memory space means that we can apply the application to smaller SIM cards and, as a result, can reach a wider audience and distribute the client in a wider range of territories than we would otherwise have been able.

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