Sainsbury’s has teamed up with Deliveroo to become the first UK supermarket to offer hot takeaways through the food delivery service.
Customers in Cambridge, Selly Oak, West Hove, Pimlico, and Hornsey will be able to get freshly baked sourdough pizzas straight from the supermarket counter to their doors as part of the two-month trial. In these locations, the counters will stay open later to fulfil demand later into the night.
“With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,” said Clodagh Moriarty, chief digital officer at Sainsbury’s Group. “We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”
Customers will also be able to choose from almost 50 Sainsbury’s products to complement their takeaway, including sides, salads, dips, and soft drinks. The supermarket chain says it will add more products during the pilot.
“We’re excited to launch Sainsbury’s on Deliveroo and bring even more choice to our customers around the UK,” said Justin Landsberger, commercial director at Deliveroo. “At Deliveroo, we pride ourselves on providing customers with an excellent selection of food options, catering for every occasion and this new partnership will allow us to do that.”