Sainsburys, Marks & Spencer, Agent Provocateur  and Mothercare are the latest big-name retailers to sign up for our Mobile Retail Masterclass event, taking place in London in March. The companies joins an illustrious line-up, which also includes Asda, Debenhams, Homebase, Focus DIY, HMV, John Lewis,  Pizza Express and others.

They will take a deep-dive into mobile with presentations from experts from Gemalto, Velti, O2, Navteq, Golden Gekko, Txtlocal and Paythru, explaining how to build a mobile website or mobile-optimised version of an existing website; create mobile apps; use mobile coupons and advertising, including location-based advertising, to drive footfall; and how to take mobile payments.

The event has the backing of the Interactive Media in Retail Group (IMRG), and is the first in a series of Masterclass events that Mobile Marketing and events company Camerjam are jointly staging during 2011. The next is the Mobile Publishing Masterclass, which takes place on 12 April in London.

If you are a retailer, interested in registering to attend the Mobile Retail Masterclass for free, you can do so here. To get involved in future Masterclass events as a specialist solutions provider, please contact: [email protected]