Salesforce UK&I CEO Zahra Bahrololoumi on the new $4bn London AI centre

Salesforce’s UK&I CEO Zahra Bahrololoumi has revealed further details on the UK’s first AI centre.

This morning (June 6, 2024), the ecommerce giant announced the opening of a new collaborative space at the Blue Fin building in London. This hub will bring together industry experts, developers, and customers to foster innovation and develop new skills.


Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday


The move is part of a $4 billion investment which is set to open on 18 June welcoming and upskilling over 100 developers on day one. The space which spans across 40,000 square feet, features eight collaboration rooms and can accommodate 300 people.

Speaking at a press panel at the 2024 World Tour London, Bahrololoumi said: “This initiative is a pilot, and we hope to replicate it. We need the space, capacity, and ability to maintain this focus”.

“I envision this as a thriving hub where people exchange ideas and solve challenges. I want it to feel like it’s owned by our ecosystem, not just a top-down Salesforce project.”

She concluded: “We hope people will embrace it, and we’ll adapt and learn from this experience to replicate successful practices elsewhere.”