Mobile marketing attribution and analytics company AppsFlyer has added Salesforce to its list of investors in a late stage extension of its $210m series D funding round.

The series D round, which put AppsFlyer at a valuation of $1.6bn, was led by General Atlantic earlier this year and included participation from existing investors Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners, Pitango Venture Capital, and Magma Venture Partners. Now, Salesforce Ventures – the software company’s strategic venture arm – can be added to that list.

“We’re incredibly excited to deepen our integration with Salesforce and Salesforce Ventures, as we take another step towards ensuring that marketers, app developers, and the entire ecosystem is armed with the best marketing tech stack for the challenges of tomorrow.” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “The secret sauce for our success over the last nine years has been prioritising our customers and their end-users, putting them at the centre of every decision we make.”

AppsFlyer has secured more than $300m in funding since 2011, now exceeds $200m in annual recurring revenue, and recently reached 1,000 employees globally. It works with thousands of brands and partners including Macy’s, Minecraft, Nike, NBCUniversal, Tencent, US Bank, Wayfair, StitchFix, Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle.