Salesforce to acquire Datorama

Salesforce has signed a definitive agreement to acquire Datorama, the cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama works with more than 3,000 global agencies and brands,including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare, to optimize marketing campaigns, automate reporting and help them make data-driven decisions.

Salesforce said its acquisition of Datorama will enhance the power of its Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. With one unified view of data and insights, it said, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. The acquisition follows on from Salesforce’s recent integration with Google Analytics 360.

In a blog post, Datorama CEO and co-founder Ran Sarig said: “For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama. We will move with greater speed and support. We couldn’t be more excited about this opportunity.”

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