Sam4Mobile Announces Global Launch

Mobile advertising analytics firm Sam4Mobile has announced its official, global launch. The company provides a real-time web-based suite of products designed to enable advertisers to better monitor and analyze their mobile ad campaigns through richer insights into how customers respond to and engage with ads across smartphones and tablets.

With offices in Paris, London and New York, Sam4Mobile’s S4M solution is already used by a number  of media agencies in France, including GroupM, Omnicom Media Group, iProspect, and Re-Mind, for brands including McDonalds, Sony, BMW, Sara Lee, and HP, among others.

The S4M product is certified across global ad networks, including Millennial Media; Microsoft Advertising; InMobi; Google; Adfonic; Yahoo; Orange, and YOC Group. It takes less than one month for S4M to connect with an agency’s local ad networks.

The company has already raised capital from private investors, and is in the midst of raising more to fund its international expansion. It is headed up by founder and CEO, Christophe Collet, who previously co-founded FollowCom, which was sold to SBW Paris in 2007, and subsequently renamed Adenyo. He ran the EMEA operation for Adenyo, which was then acquired in 2011 by Motricity.

With the S4M product, agencies are no longer reliant exclusively on mobile ad networks, or the mobile operating system (OS) providers. Clients license the S4M tool, and can replicate their web ad models, paying out when they collect revenue.

The company says that S4M is easily customizable, and can maintain the same look and feel of a customer’s current software suite. It can track any indicator in real-time for any key performance indicator, and can track every conversion and perform every return on investment (ROI) calculation, for cost per thousand (CPM); cost-per-click (CPC); cost-per-download (CPD); cost-per-acquisition (CPA), and many others, both in-app and in-web.

S4M manages and tracks every ad format, including video and rich media, such as HTML5 units, and can break down by campaign, ad format, ad network, placement, support, format and creative. It can track any app download campaign, rich media campaign, or CPC campaign across any geography, in real-time.

Sam4Mobile says it is addressing a problem that has plagued the effective measurement, namely, the lack of transparency and ROI data. Previously, agencies have had to rely exclusively on the publisher’s or ad network’s data, often triangulating amongst separate systems and methodologies. Sam4Mobile says it aims to provide the first suite of real-time solutions for agencies to gain full control of the management and the output figures of their own mobile campaigns.

“Sam4Mobile is the first mobile agency tool created by mobile agency professionals,” said Collet. “We have created a comprehensive, effective, and easy-to-use mobile ad campaign management solution for agencies, and we can therefore bring a higher level of real-time mobile ad calculation for agencies and brands alike. Every step of the mobile ad process is embodied in the S4M suite, and this brings greater control back to the agency. The mobile ad industry needs greater real-time transparency, and we aim to be the preferred collaborator for agencies across the mobile spectrum.”


Join us at the Mobile Retail Summit, London, 24 April.