Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”.

In partnership with creative agency BBH Singapore, the technology giant’s latest campaign showcases the integration of immersive experiences.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

The spot showcases the integration of immersive experiences via its new device, which ensures every moment is not just watched by truly lived, such as live sports, interactive fitness and cinematic masterpieces.

As a result, the film takes viewers from their sofa straight into the electrifying atmosphere of a football stadium, the exhilarating trails of desert mountain biking, and the intense moments of action-packed drama.

Meanwhile, each scene, is rendered with breathtaking clarity by the Samsung Neo QLED 8K TV.

Samsung Electronics Head of Marketing and Visual Display, Myung Sook, said: “At Samsung, we believe in innovation that enhances not just the picture quality but the emotional journey of our viewers.

“The Neo QLED 8K with its AI Upscaling technology is a testament to this belief. It’s not just about viewing content; it’s about a multi-sensory experience. This technology is the next step in making as much emotional impact as possible with our products, and continuing to lead the market in innovation.”

BBH Singapore, Chief Creative Officer, Sascha Kuntze, continued: “In this follow-up to the ‘More Wow than Ever’ campaign, we’re bringing stories to life and placing viewers at the centre of the action.

“By removing the boundary between the viewer and the spectacle, we’re encouraging our audience to ‘Upscale Every Moment’ by immersing them in a world where they become participants, not just observers.”