Mobile ad network Greystripe has revealed the results of its first campaign utilising the Mobile Booster display ad format in the UK, for Samsung. Promoting Samsungs Galaxy Note handset, the campaign ran across nine markets globally, securing a UK CTR (click-through rate) of 2.4 per cent, and an overall CTR of 1.7 per cent.

The Mobile Booster format utilises the additional space surrounding a full-screen mobile display ad with social media buttons and branded banners.

“Our Project Teamwork campaign has been hugely successful, and we were keen to integrate a mobile offering as research showed a high correlation with our target audience,” says Ji-hyeon Louise Choi, digital marketing manager of Samsung Mobile. “The Mobile Booster ads allowed us to integrate our social media channels with our mobile advertising to increase awareness.  An advertising campaign that is evangelised by your consumers is a marketers dream, and we’re certainly heading that way with our mobile strategy.”

The mobile element of the Project Teamwork campaign was designed to increase traffic to a series of YouTube videos, as well as encouraging followers on Facebook and Twitter – 63.28 per cent of those who reached the YouTube channel watched the entire video.