Samsung Electronics has signed a Memorandum of Understanding (MOU) with Ooredoo, formerly known as Qtel Group, a telco with presence across markets in the Middle East, N. Africa and S. East Asia.

The deal will see both parties collaborate on projects to accelerate the growth of mobility and internet adoption across all Ooredoo markets, with a strong focus on Qatar and Indonesia.

In particular, Samsung was drawn to Ooredoo’s ability to provide innovative products to the youth segment. Around 40 per cent of customers in Ooredoo’s key markets are under 25, and the company has placed particular emphasis on providing data services that enrich lives and create new opportunities.

“Samsung is pleased to collaborate with Ooredoo, a leading international operator that drives faster mobile internet adoption,” said Sunghak Jang, vice president, Samsung Mobile business, Middle East and Africa. “Ooredoo has been focused on empowering people via connected mobile devices and has a clear understanding of the needs of customer in emerging markets. I am very confident that this will be just the start of a highly successful collaboration.”