Samsung UK has appointed Deborah Honig as its first-ever Chief Customer Officer.

In her new position at the telecoms giant, Honig will be responsible for delivering an “innovative, customer-first experience” and evolving the company’s overarching brand offering in the UK.

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Honig joins Samsung with extensive global experience at the executive level having worked at several brands including Amazon, Starbucks, Nike and Marks and Spencers, where she was responsible for developing brands and customer propositions and developing strategic partnerships.

Commenting on her appointment, Honig said: “From its rich cultural heritage to the breadth of innovative technology that our customers are using in their daily lives, Samsung is such an exciting brand to help steward and I’m thrilled to be joining the team.”

“Throughout my career, I’ve always put myself in the shoes of our customers to fully appreciate what they want and expect from a brand. I look forward to working with the fantastic team here at Samsung to deepen our connection with our customers, and help them get the most out of their technology and their relationship with us.”

Samsung UK & Ireland President Inha Cho added: “On behalf of Samsung UK, I am thrilled to welcome Deborah as our first UK Chief Customer Officer.

“She brings a wealth of experience from her strategic and commercial leadership roles at a number of world-class companies, and a unique understanding of UK consumers and the retail landscape.”