Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung.

For the campaign, Samsung enlisted the help of Buzzfeed and Brit+Co to showcase its new Gear 360 camera. The campaigns on both publisher platforms were shot on the Gear 360 camera, and both utilise OmniVirt’s 360° VR technology.

“Comparing both campaigns showcases the creative flexibility that the 360° format provides,” said Brad Phaisan, CEO of OmniVirt. “While both publishers used the same camera and 360° format to deliver their respective message, the final deliverables were very different.”

Buzzfeed’s take on the campaign uses embedded 360° photos in two article pages entitled ‘Have You Ever Taken a 360 Photo?’ and ‘We Threw A Holiday Party In November Because We Just Couldn’t Wait’. It invites users to submit their own 360° holiday snaps.

Meanwhile, Brit+Co’s take uses 360° video with clickable hotspots throughout. These hotspots provide viewers with the opportunity to click through to the site’s DIY tutorials or learn more about the Gear 360 camera and Gear VR.