Samsung is teaming up with Internet Matters, an independent non-profit organisation focused on internet safety, with the aim of tackling the issue of keeping children safe online. The pair will work on a number of initiatives designed to help parents to keep their kids safe when using Samsung products.

Under the partnership, Samsung and Internet Matters have launched a co-branded microsite, which features age appropriate guides and advice for parents. These guides include information about the Kids Home feature on Samsung’s latest mobile devices as well as details about parental controls and safety features on smart domestic appliances.

“Samsung is extremely proud to be partnering with Internet Matters. We believe in the positive power of technology, which can open up many exciting possibilities for people. But it’s now more important than ever that technology is used responsibly and respectfully by everyone, especially children and young people,” said Conor Pierce, corporate vice president of Samsung UK & Ireland.

“With our mission to connect all Samsung products to the internet by 2020, we recognise our parental controls services should go beyond Galaxy devices and as we enter this era of connected living, we look forward to being able to help and educate millions of parents through the brilliant advice Internet Matters has to offer.”

Samsung’s link up with Internet Matters comes two months after Three agreed to partner with the not-for-profit organisation. This partnership aimed to provide teenagers and parents with advice on dealing with the negative aspects of the internet, while promoting the more fun, educational, and empowering aspects.

“The response to our campaigns has proved there’s a real demand from parents who want to know more about how to keep their children safe online,” said Carolyn Bunting, CEO of Internet Matters.

“Partnering with Samsung is another big step towards building an industry collective with a common purpose, working together to improve children’s internet safety and empowering all parents and carers to help their children benefit from digital technology smartly and safely.”