Samsung Launches bada Open Mobile Platform

Samsung has announced the launch of its own open mobile platform, Samsung bada, which it will release in December. Samsung says it is launching the platform in order to make a rich Smartphone experience accessible to a wider range of consumers across the world.
The name bada, which means ocean in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. Samsung says it also alludes to its commitment to a variety of open platforms in the mobile industry. The company adds that bada is simple for developers to use, particularly in the area of applications using Web services, and that is easily integrated by mobile operators, enabling them to provide unique and differentiated services to their customers.
By opening Samsungs mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible Smartphones, says Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Centre at Samsung. bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.
The official bada website launched yesterday and offers information on bada, including updates on product launches, features, and event notices. Samsung will also host an official launch event for bada in London, UK in December and will also unveil its bada Software Development Kit (SDK) to developers at the event.