Ahead of Robbie Williams next stadium tour, Take the Crown, Samsung has performed a makeover on 60 iconic black cabs on the road in London, Manchester and Glasgow.
Fans that hail one of the taxis will be able to enter a competition to meet the man in person by tapping their phones on the NFC pads on board, or tweeting a photo of themselves with the hashtag #SamsungRobbie. There will be 40 branded cabs in London, with ten each in the two other participating cities.
Simon Stanford, VP of Samsungs IM Division in the UK and Ireland, said: “So many of our customers are music fans, so this is a great opportunity to tell them about our partnership with Robbie and give them access to him. 
“Robbie will be playing in London, Manchester and Glasgow during the tour, so we hope our taxis will help really drive buzz and excitement in the weeks leading up to those concerts.”
