Samsung Leads US Handset Rankings

Samsung was the top mobile handset maker in the US for the three month period ending in November 2010, with a 24.5 per cent share of US mobile subscribers, up 0.9 percentage points from the previous three-month period. LG ranked second with 20.9 per cent, followed by Motorola (17.0 per cent), RIM (8.8 per cent) and Nokia (7.2 per cent). For the three-month period in question, 234m Americans aged 13 and over used mobile devices.

The figures come from comScore’s MobiLens service, which reports on key trends in the US mobile phone industry. The report ranks the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the US according to their share of current mobile subscribers aged 13 and over. It also looks at the most popular activities and content accessed via the subscriber’s primary mobile phone.

61.5m people in the US owned smartphones during the period, up 10 per cent over the preceding three-month period. RIM leads the way with a 33.5 per cent market share, while Android is ranked number two on 26 per cent, with Apple third on 25 per cent, followed by Microsoft (9 per cent) and Palm (3.9 per cent).

Looking at content usage, in November, 67.1 per cent of US mobile subscribers used text messaging on their mobile device, up 0.5 percentage points over the previous period, while browsers were used by 35.3 per cent of subscribers (up 0.8 percentage points). 33.4 per cent of the mobile audience downloaded at least one app (up 1.1 per cent), while 23.5 per cent accesses social networking sites or blogs (up 1 per cent). 22.6 per cent played games on their phone, while 15 per cent listened to music.