Summits Yellow

Samsung lifts the lid on its KX London brand showcase destination

David Murphy

Samsung has released details of the features and tech to be installed in its KX brand showcase venue in Coal Drops Yard, the retail space in London’s King’s Cross, due to open in July.

It will feature the world’s first vertical, 10-metre-wide curved Samsung screen, on which visitors can digitally draw using a Galaxy S10 ‘spray can’. There’s also a ‘AR Message Tree’, through which visitors can fill the air with augmented reality notes for other visitors to discover and unfold.
A Digital Cockpit enables visitors to experience the future of automotive through a connected driving experience, while a DJ Galaxy feature brings each beat of the music to life through real-time LED sound visualization.

The venue will also host events and workshops, including performances, film nights and immersive wellness classes. There’s also a kitchen, powered by Samsung’s connected offerings, which will host mixology sessions, cookery masterclasses and supper clubs.
Samsung has been working with local community groups that will benefit from the space, ranging from charities such as Small Green Shoots and Food Chain to art and culture organisations such as Central Saint Martin’s, Young Film Academy and University College London.

“Our expert teams have been working with the King’s Cross community behind the scenes to create a destination that truly conveys and fulfils their needs,” said Tanya Weller, director of Samsung KX. “Combine that with the innovation of Samsung and varied interest areas of London, and we have an exciting prospect to bring to life, and actually enabling people to really ‘do what you can’t’.”