Samsung ‘romanticises’ storytelling in Piccadilly Circus takeover

Samsung has launched a new campaign, ‘Notes by The Nation’, inspiring the nation through the power of storytelling and encouraging them to share their own story.

Notes by The Nation campaign is designed to enable creativity and showcase the many ways Brits can tell stories — using real-life notes from people of the UK, reflective of personal moments and messages.

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All these are written and powered by the reading and creative capabilities of the Galaxy Tab S9 series.

As a result, the cross-channel campaign has been activated via OOH, experiential, social, digital, and earned channels, in the mobile phone giants’ latest drive to push the boundaries of its audience-first customer marketing campaigns.

The campaign featured The Piccadilly Lights and a one-of-a-kind immersive pop-up experience located at Waterloo Station, which invited commuters to explore their creative side through a series of workshops and activities.

The campaign was also kicked off by Presenter, Podcaster, and Author Nick Grimshaw, who launched the campaign to customers, supported by a roster of talent.

Samsung, Director of Marketing, Omnichannel UK & Head of Ireland, Annika Bizon, said: “Our Notes by the Nation campaign celebrates the intersection of technology, storytelling and inspiration, and we’ve worked with our partners at Ketchum to bring the joy of reading and stories to life.

“We’ve been delighted with the positive reaction to the campaign so far, particularly our pop-up experience at Waterloo station, which has already welcomed thousands of consumers to express their creativity powered by our Galaxy Tab S9 Series.”

Ketchum Managing Director, Rachel Rix, added: “We’re all storytellers and story readers which is what makes this Samsung campaign so special.

“Notes by the Nation is romancing all the stories we tell, whether that’s a daily note to make someone’s day or a meaningful story that takes us to another world through the Samsung Galaxy Tab S9 Series. It’s been so inspiring to see the UK’s collective creativity be empowered digitally across so many touch points.”