Samsung has taken over the Outernet in London, showcasing its latest Galaxy AI innovations.

Following on from the technology giant’s “AI is here” campaign last month, it has now signed a multi-year deal with the media company showcasing its branding across Outernet’s 16k-resolution digital billboards through to 2025.

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As part of the new campaign, created by Samsung’s in-house agency Cheil, features images of the newly launched S24 smartphone alongside the announcement that “Galaxy AI is here”.

Samsung Marketing and Omnichannel Director, Annika Bizon, said: “Securing a long-term partnership with one of the most innovative out-of-home sites in the UK represents the ethos of Samsung UK as pioneering innovators of technology.

“We have a number of exciting campaigns that we will showcase to the public via the Outernet platform in London.”

Outernet Business Director, Claire Milward continued: “Samsung knows that its customers value innovative brand experiences and Outernet London, with its immersive public environment, is the ideal platform for it to tell its story.

“This partnership marks a significant step towards transforming Outernet London into an even more captivating destination for brands and the public. It is perfectly placed to drive people to Samsung’s Oxford Street Experience store.”

Last month, Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.

Read the full interview HERE.