MTV Networks International has announced a partnership with Samsung that will see the entertainment brand deliver its first, bespoke, content-led application for mobile devices with TOUCH MTV.

TOUCH MTV will come pre-loaded on the new Samsung GALAXY Tab through Deutsche Telekom in the Czech Republic, Germany, Croatia, Holland, Hungary and Poland. It includes premium MTV content, comprising one episode each of five shows: The Hills, Jersey Shore, The Dudesons, Pimp My Ride, and Cribs; tailored MTV Iggy content; and regularly-updated news and competitions, such as the chance to win tickets to multiple MTV events and gigs across Europe.

“MTV’s unrivalled efficiency in reaching young adults makes for an exciting partnership for brands looking to reach this very lucrative and trend-setting audience,” says Antonio Canto, SVP at MTV’s parent company Viacom Brand Solutions International. “Over the last few years, our main mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customize their experience with the MTV brand and its content. This also allows for our marketing partners to leverage these touchpoints in unique and fully customizable ways.

“Creating bespoke applications using MTV premium content can help showcase a product’s technology with effective results.  MTV then tops it up with comprehensive consumer campaigns on all of its communications platforms, all created to draw the consumer’s attention via entertainment.”