Samsung is inviting dog owners and their pets along to its Samsung KX store to enjoy a free pet pampering session and portrait shoot, in an experiential activation to promote its Jet Pet vacuum range. The initiative was developed in partnership with Cheil UK.
In order to build awareness of Jet Pet, the tech brand has developed an in-store activation which taps into dog owners’ love of their pets, while also enabling them to get hands-on with the vacuum range alongside product experts.
At the Jet Pet activation, which runs on Sunday 4 and Monday 5 December, pet owners will have the opportunity to visit a special grooming station with their dog and trial the Jet Pet range in action, before getting a personalised Christmas pet portrait to take home with them, drawn by a caricaturist using the Samsung Galaxy Tab.
To maximise buzz around the event, visitors will be encouraged to share their pet portraits via social channels using the hashtags #SamsungVacuum and #SamsungKX, giving them the chance to win prizes, from Pets at Home vouchers to Samsung Jet vacuums.
Samsung is promoting and amplifying the initiative through a media partnership with Time Out, with activity including advertorials, a homepage takeover, content in the Time Out newsletter, social ads, and social content. Pet owners can sign up to attend the event on timeout.com, or via the Samsung website.