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Samsung Software Deal Helps Users Switch from iPhone

Andy Penfold

Samsung Mobile UK is to offer a software tool to all Samsung Galaxy purchasers that makes it easy to switch from using an iPhone.

Easy Phone Sync allows users to set up their Galaxy device through iTunes, and Samsung hopes that this functionality will persuade more iPhone users to try a Samsung Galaxy S III. 

The software offering is part of an exclusive licensing agreement with Media Mushroom Applications, the company behind Easy Phone Sync. Samsung is making Easy Phone Sync available for free for UK customers to transfer content from their iOS device to their Samsung Galaxy device. The software can transfer DRM-free content users have purchased from the iTunes Store, and allows users to continue to use iTunes software on their PC to manage their music, videos and podcasts and keep their Android device in sync with it.

Simon Stanford, VP of telecommunications and networks at Samsung UK and Ireland says: "We're really proud to announce the launch of this new application and can't wait to hear what our new and existing customers think of it. We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn't use iTunes to manage their content. Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone. What's more is that it's really easy for them to do, and literally takes five minutes to set up."

Easy Phone Sync is available to download now for both PCs and Macs in conjunction with an app for Samsung Android devices.