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Samsung's 'Space Selfie' satellite crashes down in Michigan farm

Tyrone Stewart

Samsung 'Space Selfie' satellite, which was part of a Cara Delevigne-fronted campaign, crash lands in Michigan
A Samsung satellite crash-landed in a Michigan farm over the weekend. The satellite was part of Samsung Europe’s ‘Space Selfie’ campaign which was launched on 23 October by actress and model Cara Delevigne.

The satellite was discovered, still flashing and humming, by Nancy Welke of Ithaca, Michigan at not long before 9am on Saturday morning.

“Unbelievable look what just fell out of the sky and 911 is baffled and it’s caught up in our tree,” Welke said on a photo posted to Facebook.

She followed up the picture with a video of her taking a closer look at the contraption with her husband Dan.

“Never know what’s going to happen,” she said in the video. “This baby fell out of the sky and landed in our yard. It’s never boring on the Welke farm. Thank God there’s no horses out and it didn’t hit the house.”

Samsung’s logo can clearly be seen in amongst the debris, as well as the ‘Space Selfie’ logo representing the campaign. The satellite was launched by Samsung Europe to enable customers to send their selfie into the ‘space’ via the company’s Galaxy S10 5G smartphones. Onboard the four-legged object, there were two cameras and one Samsung smartphone in order to bring this to life by providing real-time shots of people’s selfies floating with Earth in the background.

Delevigne got the campaign underway by taking the first ‘Space Selfie’ at a lavish event in London, attended by several celebrities, TV personalities, and influencers. The campaign was due to run until 31 October.

The campaign was aimed at celebrating it both being 50 years since Samsung started building TVs and 50 years since we first made it to the moon.

Explaining the idea behind the campaign to me at the launch event, Samsung Europe’s chief marketing officer, Benjamin Braun, said: “I thought that we probably take loads of selfies with Samsung phones… So, here was the simple idea: let’s take one of our 5G phones – we’ve got more 5G phones than anyone else – and let’s send it into space, and let’s get people to submit their selfies then have them dangling in front of planet earth in all its beautiful blue, green shimmering glory. You get your photo on that Samsung 5G phone with planet Earth in background and they look stunning.”

Whether or not Samsung has managed to fulfil what it set out to do is unclear. However, the landing of the satellite was apparently planned and only complicated by weather conditions.

“During this planned descent of the balloon to land in the US, weather conditions resulted in an early soft landing in a selected rural area. No injuries occurred and the balloon was subsequently retrieved. We regret any inconvenience this may have caused,” said a spokesperson for Samsung Europe.