Samsung has extended its partnership with Channel 4’s Sunday Brunch.

Following the initial agreement that began in 2023, the renewed collaboration will continue to build awareness of Samsung’s Bespoke Home appliance range via product placement and sponsorship idents throughout the programming.

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Some of the products featured on the show include the Family Hub fridge freezer and Series 7 AI ovens, as well as the Samsung Frame TV, among various other products.

Meanwhile, the technology giant will also sponsor a new recipe licence with Sunday Brunch co-host and chef, Simon Rimmer, alongside being available on Samsung UK’s social channels. 

Samsung Electronics UK, Head of Brand Marketing for Home Appliances, Gino Grossi, said: “We’re excited to be continuing our partnership with Sunday Brunch, which will again provide Samsung with a strong platform to reach consumers. It provides us with a regular opportunity to showcase our premium Bespoke appliance range to a large audience every week.

“Since the partnership started we have witnessed strong engagement and interest in our products in the Sunday Brunch kitchen through Simon, Tim and guests, complimented by our sponsorship idents that highlight key product features.”

Channel 4 Sponsorship and Commercial Partnerships Leader, Rupinder Downie, added: “Having collaborated with Samsung for the past year on Sunday Brunch, we are looking forward to strengthening our partnership with more premium products featured in editorial.

“Our track record shows that product placement can dramatically shift TV viewer’s perception of a brand, that it opens up new revenues for our production partners, and, that it is appreciated by Channel 4’s savvy viewers by enhancing the credibility of TV content.”